OUR ELITE PARTNER
Horse Soldier Bourbon embodies the grit and service we celebrate at 12 Strong. As our lead partner, their commitment helps us bring the intensity of world-class bull riding to the arena while honoring the legacy of American heroes. Their support is the backbone of our mission to celebrate freedom and bravery.
PARTNERS IN GRIT
VOICES OF OUR PARTNERS
"The 12 Strong experience is unlike anything else in the sport. The grit and patriotism truly resonate with our brand values and company culture."
JOHN MILLER
CEO, MILLER LOGISTICS
"Supporting the Horse Soldiers through this event has been a highlight for our community outreach. Pro bull riding meets high-impact tribute."
SARAH EVANS
MARKETING DIRECTOR, PATRIOT FUEL
"Unrivaled visibility and a passionate crowd. This is more than a sponsorship; it's a partnership built on total excellence and shared values."
DAVID R.
FOUNDER, RUGGED WEAR CO.
JOIN THE 12 STRONG
PARTNER WITH HEROES
Reach thousands of fans and align your brand with the elite spirit of American grit, bull riding, bullfighting and military honor. Our sponsorship packages offer high-impact digital exposure, dirt-side access, and premium hospitality integration for brands that value excellence and true partnership.